Saturday, 8 January 2011

Exergaming and the ECA

You game? Get fit! The Entertainment Consumers Association's ECA Institute (ECAi) today announced the formation of a new work group titled Gamers for Health. Gamers for Health will provide ECA members and the gaming community with the tools and resources necessary to help incorporate gaming activities into healthy lifestyles. Launching today, the industry's new destination for healthy gaming invites gamers everywhere to join the various programs, learn more about this important cause and get fit by gaming!

"To help promote the benefits of healthy gaming, our goal was to create a space for video game consumers to learn more about health and fitness, the expanding exergaming genre, and to provide the tools necessary to take action," said Jennifer Mercurio, ECA Vice President & General Counsel. "With Gamers for Health, we're creating a community of support and incentive, which is why some of us here at the ECA have already begun this program, and we'll be offering incentives for members along the way. We all know the importance of leading a healthy and active lifestyle, and video games can help us achieve our goals."

You can catch up with the exergamers on GameCulture where Brett, Jenn and Patrick are taking the first steps towards healthy gaming.

Here's what the gamers are up to, Brett is looking at Your Shape: Fitness Evolved with Microsoft Kinect, and you can pick up on his progress here.

Jenn has taken a head start with Gamercize, on the Wii platform, and is playing games such as Lego Star Wars, Goldeneye 007 and the Sims. You can follow Jenn's progress here.Patrick is looking for a cardio solution that can make the fat burning workouts fun, while maximising gym time for strength training. You can find out what Patrick does next here.

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